About Project
This is high fidelity website design for Roar Bike, online project given by Daniel Walter Scott (User Experience Design Course).The website design takes a minimalist approach, providing a visually appealing and easy-to-navigate aesthetic. I opted for generous white space to highlight the beauty of the bikes while maintaining a simplicity that evokes a sense of refinement.
I created a reduced color table to avoid unnecessary visual distractions, allowing the user to focus on the essential elements of the site which are the beautiful bikes.
Following the same strategy, I designed the icons with clean lines and essential shapes, to maintain the visual representation and eliminating unnecessary elements.
The typography chosen was Suisse Int’l, which is a typography in the (Neo)Grotesk style and is a simple and easy-to-read typography, providing a more comfortable experience for customers.
Each design element was thought to convey the exclusivity of the bicycles. From the layout of the pages to the details of fonts and icons, each choice was made with the intention of conveying the superior quality and refinement of the bikes.
